Humane Society of the United States
To combat the myth that animal welfare is a partisan issue, we worked with the Humane Society of the U.S. (HSUS) to start a cause campaign that brings the left and the right together.
We identified and facilitated faith partnerships between the HSUS and the Southern Baptist community, as well as a group of well-known Evangelical thinkers. We also developed a theological statement on the care of animals and collaborated with a digital marketing company to create a corresponding digital cause campaign. This was a worldview-shifting effort. The result was a new understanding of animal welfare as a bipartisan issue and theology that could be referred back to when engaging faith communities in future cause campaigns.
Strategy and Consultation.
We completed in-depth departmental consultations with the HSUS to identify pain points and create an overall plan for an Evangelical faith campaign.
Faith Insights and Partnerships.
We provided insights to HSUS on how to reach and engage with faith communities. We also facilitated conversations between HSUS and prominent Evangelical leaders.
Visual Assets.
We launched a website and designed creative assets to elevate the profile of the theological statement.
