Expectations Project
The Gates Foundation was looking to engage with faith communities around their priority area of education equity. We recommended the Expectations Project as a Gates grantee, and then we worked with the Expectations Project to help manage their faith-specific programs and identify sub-grantees.
Project Ideation.
We “blue-skyed” a collaborative effort between the Gates Foundation and the Expectations Project to reach faith communities on the issue of education equity. The resulting project was a geo-targeted awareness campaign called Hope for Students.
Influencer Curation & Facilitation.
Through our network of faith-based influencers, we identified Kirk Franklin as the ideal partner for the Hope for Students campaign, and we facilitated opportunities for him to promote the campaign publicly.
