Aristotle for Entrepreneurs

By Ben Kafferlin and Brandon ZaffiniToday's entrepreneur would benefit from an occasional history lesson. She would do well to heed the advice of ancient philosophers like Aristotle and Plato. Really.Consider the following from Aristotle, a theorist who was not afraid to be practical. In sum, he said: Moderation is the key to living the good life, the key to being happy.From our experience working with small businesses, we've found that Aristotle's advice has implications for more than just the individual-that moderation is the key not only to individual success, but also to corporate success.(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)})(window,document,'script','//www.google-analytics.com/analytics.js','ga');ga('create', 'UA-55779730-1', 'auto');ga('send', 'pageview');